About Us
About Lunaro
Lunaro was built on a simple belief: You don’t need to spend more to look like you did.
I’m Matteo, founder of Lunaro.
I’ve always been drawn to the kind of watch that turns heads — the kind that speaks before you do.
Not because of the logo. But because of the lines, the presence, the confidence it gives.
The problem?
Those watches usually come with gatekeepers.
We’re here to change that.
Our Vision
At Lunaro, we believe style is power, and it shouldn’t be reserved for the few.
A great watch should make you feel different the second you wear it —
without needing validation, explanation, or a fortune.
Our mission is simple:
Deliver the look, feel, and confidence of timeless pieces —
without the noise, the ego, or the inflated cost.
What Makes Us Different
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Iconic design language, inspired by timeless silhouettes
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Attention to detail in every curve, material, and finish
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An elevated experience — from the unboxing to the impression you leave
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Built for men who move differently, think sharper, and never settle
Who It’s For
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For those who want to look like they own the room
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For those who play the game — but on their own terms
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For those who understand that perception is leverage
Join the Lunaro Movement
Tens of thousands have already made the shift.
They’ve stopped overpaying for logos.
They’ve started investing in how they show up.
You’re not just buying a watch.
You’re choosing what you project.
— Matteo, Founder of Lunaro